Alexander, Do You Have Magic that is more Rah-Rah?

Couple of days ago, I received an enquiry and was really excited to share my work with the Esplanade. But I was immediately shot down with a question:

“Can your magic be more rah-rah?”

If you know me as a person, you will know that by nature, I am not very excitable. I am enthusiastic about many thing but I hardly exclaim it in a frantic way.

I had to wrap my mind around what rah-rah meant, and then I realized that what they are looking for is not what I can or will offer.

At the end of the conversation I figured that the client was looking more for a Tron Dance type of performance as opposed to my style of magic.

And that is okay!

Because ultimately, when a performer has found his/her own style and personality, it will guide your path. It is integral to say no to anything apart from that. I am very certain that while my style is suited for a more sophisticated and intellectual audience, it will not cater to a “Rah-Rah”/Mass Dance type of crowd.

And that is okay!

When you say yes to everything, it becomes harder and harder for brands to find a correct alignment and fit with you.

I am absolutely thankful that my style and character fits well with my clients. Thank you for letting me, be me.

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts.

What do you think about this article? Love it? Hate it? Contact him at alexander@ipadmagician.org

F&N Magnolia Taro iPad Magic

It is super fun to create magic for brands. Some time back, I was involved in creating iPad Magic for F&N Magnolia’s Taro Milk. The idea was to incorporate street magic and iPad Magic.

We hit the streets in Orchard Road and did several magic pieces for the passer-bys. We even manage to get a crowd for some of the acts.

At the end of the project, we managed to get 132K Views and 126 Shares on Facebook! This is a huge success for the client and for myself :)

Try the milk! While stocks last!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Got a product to launch? Contact him at alexander@ipadmagician.org

Esplanade Presents: If You Can Imagine - iPad Theatrical Magic Show (10 Fun Facts)

From “If You Can Imagine” - Miser’s Dream

If You Can Imagine plays for its final 2 runs for Esplanade this coming Sunday (2nd June) at 6.30pm and 7.30pm.

The previous run last Sunday was received with fantastic reception from laypeople, magicians and people in the arts.

From “If You Can Imagine” - Starry Night

Here are 10 fun facts about the show:

1. Total number of iPads used in this show is 5. Alexander owns 6 iPad Pros, 2 iPad Minis, 3 iPhones and 1 iPad Air.

2. The concept of this show to Esplanade was shared in the early 2018, but because Flipside festival went for a revamp in 2018, they did not have any magic acts involved. The whole discussion from concept to reality took 1 year and 6 months.

3. Alexander’s Virtual x Reality (2015) was his first magic performance under Esplanade’s programming. Thereafter, Flipside had magic consecutively from 2016 and 2017, and stopped in 2018. And Alexander’s If You Can Imagine and Elephant in the Room is the first magic performances after the refresh.

4. In the act, “The Three Kingdoms”, Alexander uses 2 lighters for the same type of magic effect, one at the start where he was recounting on his lonely childhood and one at the finale of his performance where he found peace. This is a subtle addition to hint that though the magic was the same, the effect it had on him was different.

5. In the original ending of “If You Can Imagine”, Alexander would sit on his chair, and die. But after much discussion, it was modified because it needed a “family-friendly” ending.

6. The first version of the opening act, “Miser’s Dream”, debut in Saudi Arabia’s Cisco Connect Conference in 2016. Back then it only used 1 iPad. In this current rendition, it uses 4 iPads.

7. In his closing piece, except for the psychologist, Alexander refers to his actual friends when he talks of a lawyer who wants to be a musician, a doctor that wants to be a painter and a psychologist who wants to just do magic. The psychologist is a subtle reference to himself.

8. The inspiration for Alexander’s “Starry Night” is a subtle homage to Alexander’s favorite book, “The Little Prince”. He makes 3 subtle reference of it in that act. The first is where he used an imagery close to the The Little Prince’s Planet and the other 2 is for you to find out :)

9. In totality, Alexander took 2 months of programming the 5 acts that involved the iPad. He then took another 1.5 months for rehearsals.

10. In his 4th Act called “Society”, Alexander laments about Society telling him to “Stop living in his mom’s basement and doing magic” was an actual thing that was said to him on a dinner date who found out that he was doing magic for a living. Despite knowing that Alexander has a Master’s Degree from NUS, she decided to scoff at him for simply doing what he loves.

11. (Bonus Fact) Alexander will have to change his 2nd Act “Cocktails of Imagination” to another act for this coming Sunday’s performance because of NEA regulations that does not allow him to distribute unsealed drinks. But he promises that another act of the same theme will be replacing it.
    

Alexander will play again this Sunday, 2nd June

Venue: Esplanade- Concourse

Time: 6.30pm and 7.30pm

Hope to see you there!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Want more information about Esplanade' Presents’ performances? Contact him at alexander@ipadmagician.org

Esplanade Presents: Elephant In The Room (Flipside 2019)

We just finished the first weekend of Flipside Festival in Esplanade and it was wonder!

Our Scratch Night performance called Elephant in the Room was well received by the lay audiences.

Here are screen grabs from that night:

This show can be described as cerebral and gestalt. Because if you look at the individual pieces, it might not make a lot of sense. Only when the show is over, and on hindsight, the full picture forms.

We are playing again this Friday (31st May) at 9,45pm at the Annexe Studio. See you there!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Want more information about Esplanade' Presents’ performances? Contact him at alexander@ipadmagician.org

Singapore Magic in Art's Spotlight: 2 Shows by Esplanade Presents (Flipside Festival 2019) [Details here]

It is not every day that magic gets feature in a prestigious Art venue like the Esplanade. Though I did a show a by the Esplanade Presents programme in 2015 (Virtual x Reality), it is truly a feat for us to do 2 shows under the Esplanade Presents feature! It was not easy to be able to convince Esplanade to feature magic.

As I have learnt they had many magicians apply for the same programme but most of them lack artistic rigor and look too similar to a dinner and dance programme.

My involvement in Arts Festivals and directing magic content allowed me to see magic in a different way. I see magic as a vehicle to move narratives and emotions. Moving beyond just entertainment, magic can truly mean more than just the giggles and laughs.

The shows, If You Can Imagine and Elephant in the Room are distinct pieces of magic show. Though they are both directed by me, they both have qualities that capture the hearts and minds.

If You Can Imagine (26th May & 2nd June: 6.30pm | 7.30pm @ Concourse)

If You Can Imagine is one of the projects I have been working on for many years. It always starts off with a simple idea and then it grew to a 30 minute performance. This show uses multiple iPads for the magic and storytelling to move a narrative about imagination.

Conceptualizing the show took me about 3 months and the programming itself took me 4 months. This is quite a technology intensive show. And I can assure that if you have not seen multiple iPad Magic and story telling, this is one show you do not want to miss!

Here are the details in brief:

Esplanade Presents: If You Can Imagine

Venue: Esplanade’s Concourse

Date and Time: 26th May and 2nd June (6.30pm and 7.30pm)

Elephant in the Room (24th May & 31st May: 9.45pm @ Annexe Studios)

One of the best lessons when I was an undergraduate psychology student was learning about information processing and that once a person learns a valuable information, it can never be unseen.

This forms the backbone of Elephant in the Room

My objective with this show was to craft a performance that can be experienced before, during and after the show. Valuable bits of information, hidden in plain sight, are planted throughout the show. And when the finale comes, it comes as a satisfying revelation.

Together with Anderson, we crafted this show to have an intellectual slant to it. The show itself has a variety of unorthodox magic pieces and even a viewing gallery before the show begins (which is part of the show)

Come by and experience the Elephant in the Room for yourself!

Here are the details in brief:

Esplanade Presents: Elephant in the Room

Venue: Esplanade’s Annexe Studios (Next to Outdoor Theatre)

Date and Time: 24th and 31st May (9.45pm. Come by early at 9.15 onwards for seating!)

———-

I really hope to see you guys there for an amazing and artful experience. This will not be just “another magic show”, this will truly be an experience for you.

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Want more information about Esplanade' Presents’ performances? Contact him at alexander@ipadmagician.org

Directing the Directors: Training the Directors for Theatrical Illusion Show for 2000 pax

Picture this: the commanding presence of a magician on stage, mesmerizing his audience with grace and aplomb. Just last month, Meta Illusions had the pleasure of empowering the L2 directors of UOB, to do just that.

Welcome to the UOB GTO Dinner & Dance 2019, featuring the dazzling directors of UOB!

It’s one thing for a magician to craft a professional stage act for himself. It’s another to completely customize an entire show for a board of directors to perform, knowing full well that they wouldn’t have the prior experience either.

Of course, nothing is impossible here at Meta Illusions. With no time to lose, our team swiftly kick-started the creative process with the directors

Together, Meta Illusions and UOB agreed on an exciting 4-act performance, one that would build up to a bold, dramatic finale.  But then next came the toughest bit: training. So over 4 intense 4 hour sessions, we worked closely with them, bringing them up to speed with the dos and don’ts of being a stage magician.

But it wasn’t all fun and games with this crash-course on magic! With our close guidance and supervision, the directors worked hard and gradually familiarised themselves with the props, motions and sequences designed for their upcoming show.

As the saying goes, practice makes perfect, and magic is certainly no exception. With their dedication and our direction, these budding magicians learned the ropes and were able to pick up the subtleties fairly quickly. Diligently, they also learned from their mistakes and not before long, were confident and fully ready to take on their Dinner & Dance stage. 

A performance is only as good as the amount of preparation poured into it. On the actual day, we promptly made our way to the Marina Bay Sands Convention Centre to get started early with the background work.

Lights, Camera, Action!

With Alexander Yuen coordinating the entire process, the team huddled together for a quick brief. Under a tight schedule leading up to the main event, we had mere hours to set the stage, lights and sounds, as well as run final rehearsals with the directors. The clock was ticking!

The stage was the key platform for our budding magicians to shine that night, so it was only critical that we set it right early for the full performance. Liaising carefully with the lights team, we ensured that it would be precisely illuminated for a captivating night of magic! 

The team began arranging the various props, making sure that everything was aligned clearly and visibly for the night’s audience. This show was made for them after all!

Here at Meta Illusions, it’s the small things that count. Attention to detail was absolutely crucial, so minor adjustments were constantly made until we could get all the perfect arrangements in order.

With multiple props about to be cycled in and out of the 4-act show in a flash, we worked readily to ensure that they could transit smoothly and would function perfectly when it came down it.

With most of the work done we had one last piece to wrap it all up: the ultimate finale!

and expertise, the team was able to improvise, rectifying the problems and adapting to an unfamiliar stage set promptly.

And finally, without further ado, the L2 directors took to the stage and dazzled the guests with their spectacular stage magic!

We dare say that the L2 directors knocked it out of the park with this one! A round of applause to them!

None of this could’ve been accomplished without the efforts of both Team Meta Illusions and UOB. Working closely with them was as fruitful as it was delightful, and we hope that everyone had an enjoyable night of magic at the Dinner & Dance!

Signing off,

Team Meta Illusions

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Article Written by Ryan Yeap, a junior associate magician of Meta Illusions. An excellent card magician and he is on his way to Cambridge to be a lawyer

For more information: info@metaillusions.com

The Hottest Thing in Town: Shake Shack at Jewel Changi Airport

I was invited to the house warming party for Shake Shack in the wildly hot space, Jewel at Changi Airport. First of all, Jewel itself, is very impressive. I was in awe just looking at how magnificent the waterfall is.

Okay, back to the reason why I was in Shake Shack in the first place. I was asked to engage the guests at the house warming party who had their first hand try out of their burgers and shakes. It was wonderful!

Just like how they created a bespoke Singaporean Pandan Shake, I too designed a bespoke piece of magic showcasing their journey from New York to Singapore.

See a snippet of that below:

View this post on Instagram

Part 2 - The invite to the Shake Shack Singapore Housewarming Party was the hottest ticket in town, as burger-fanatics and the uninitiated congregated for one night of free flow burgers, fries and shakes on the house! What a celebration to shake things up before the real madness begins! 🎉🎉🙆🏻‍♀️🙆🏻‍♂️🎉🎉

A post shared by Word of Mouth Communications (@wom_sgpr) on May 3, 2019 at 10:41pm PDT

It is always awesome to craft specialize content for my clients and I had a wonderful time performing for the guests. I too tried the burgers, it was delicious!

Thank you Shake Shack, you guys are awesome!

View this post on Instagram

Our Housewarming Party yesterday was a blast - see you at our opening tomorrow at 10am! #shakeshacksg #shakeshack

A post shared by Shake Shack Singapore (@shakeshacksg) on Apr 15, 2019 at 10:23pm PDT

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. One of his dreams is to eat as much burgers as he can but never get fat. Unfortunately, that requires real magic.

Got a story to tell? Contact him at alexander@ipadmagician.org

Singaporean iPad Magician Performing for Melbourne Victory Football Club

One of the true joys of being a Singaporean performing internationally is that I am able to represent my country and showcase a slice of what Singaporeans can do. I was invited to Melbourne Victory Football Club (home of Keisuke Honda) to do a showcase of my magic at their business luncheon.

It is really not often you get a true blue Singaporean specially invited to perform for a club like this. I was in fact very nervous when I received the confirmation.

I took the time to prepare and crafted something unique for them. Above, you can see a picture of me with the President of the Club Anthony Di Pietro.

It is a joy and privilege to showcase a piece of Singapore in Melbourne. The great news also is that I got a second round of bookings in June. Will be back Melbourne!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. Though he did not get to meet Keisuke Honda, he was soaked in the love of MVFC.

Got a story to tell? Contact him at alexander@ipadmagician.org

Thailand Pattaya: iPad Magic for Mitsubishi Warriors!

The last leg of my iPad Magic Asia Tour brought me to Thailand, Pattaya where I got to perform for the agents of Mitsubishi India.

It was truly a delight to be flown to Thailand for my magic.

One of the amazing discoveries doing international performances is to find out that the different cultures react differently to magic. I was quick to adapt and that enabled me to successfully engage the audiences with my magic.

It was a truly amazing night with great entertainment and magic! I thoroughly enjoyed myself and the stay at the wonderful resort too!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. Having a diverse international portfolio, Alexander is able to engage guests of all age and cultures

Got a story to tell? Contact him at alexander@ipadmagician.org

HSBC Women's Golf Championship: How I did not get to meet Michelle Wie

If you have been following the golf championships, you would know the name, Michelle Wie. She was the Champion in 2018.

I was booked for the gala reception before the matches for 2019, and I really wanted to meet her. In fact, for this event I created something special featuring Michelle Wie. See it on my Instagram here!

Though I did not get to meet her, it was a wonderful evening of sharing my magic with the wonderful golf enthusiast and golfers!

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Alexander Y. is Asia’s Top iPad Magician, he is the best choice for high end corporate event! His easy presence allow him to engage and enthrall your guests.

Got a story to tell? Contact him at alexander@ipadmagician.org

Singapore Tourism Board: Telling the Singapore Story in Australia (Singapore Social)

One of the greatest project I undertook this year (though it is really early in the year), is with Singapore Tourism Board.

The idea was to craft a routine with the iPad to curate and give a taste of what Singapore is to the Australians in Sydney and Melbourne.

There were a few things that was uniquely Singapore, the food, the night life and our outstanding cocktail bar scene.

I wrecked my brains and stretched my imagination to come out with a cogent story and routine with the iPad. I was delighted to be confirmed and given a chance to fly to Sydney and Melbourne for the first time (I know it is hard to believe that I have never step foot on Australian soil before!)

We traveled to a bar in Sydney located in the Shelbourne Hotel. It was a delight to see motifs of Singapore in a foreign place.

I engaged the guests who signed up for a cocktail and food pairing course by winner of Master Chef Australia Sashi Cheliah (who is a Singaporean based in Australia).

In the picture above, I do some magic with one of his creations, the spicy pork belly and the chili crab sliders.

I also crafted a piece featuring cocktails from 2 of the World’s Best Bars which are located in Singapore, Native and Operation Dagger. It was a pleasure working with fellow craftsmen dedicated to their craft.

Amongst other things, I also did some of my iPad Magic to warm up the guests. It was a real treat for me to perform for the Australians who reacted wildly to the magic.

We then flew to Melbourne to perform at the Albion. This was where I got to meet Aussie footballer Danes Swan.

He thoroughly enjoyed the magic, so much so that he posted a video of me performing my magic on his Instagram, getting raving comments of my wizardry!

View this post on Instagram

Just got mindfucked by @alexander_yuen . Very impressive. @thealbionrooftop

A post shared by Dane (@danes84) on Feb 23, 2019 at 10:58pm PST

The atmosphere in the Albion was more relaxed and less formal. The guests were ready to experience Singapore and have fun. I had so much fun sharing my magic with them!

For a first timer in Australia, I thoroughly enjoyed myself. Even more so when I get to share with the audiences a piece of Singapore. This made me feel proud as a true blue Singaporean. This is something that I will always cherish.

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. Though it was his first time in Australia, he is already in love with their seafood and wine.

Got a story to tell? Contact him at alexander@ipadmagician.org

Mind Tricks! Exploring the Realm of Mind Reading and Mentalism (Pan Pacific Hotel Group - Asia/ Singapore)

Some of you might know that I have a Master Degree in Psychology and have published a few papers in Psychology (Peer Reviewed) Journals as well.

I decided to make full use of this knowledge I have to develop a show based on psychology, body language and research.

Here is a snippet off a show:

View this post on Instagram

A post shared by Alexander. Asia iPad Magician (@alexander_yuen) on Dec 9, 2018 at 1:42am PST

During the Chinese New Year festivities, I was engaged by Pan Pacific Hotel Group to perform once again at their Chinese New Year luncheon. I was booked by them last year for my iPad Illusion Show and was delighted to be called back. Obviously, I had to present something different this time.

In this interactive show, I explain how to tell if a person is lying or telling the truth. I also create synchronicity between my participants and occasionally creating very humorous moments.

It was a fantastic show and I even got a message from the organizers that my show was the best part of the luncheon:

“Dear Alexander

 The pleasure was certainly ours !

 Yes indeed the clients and our team enjoyed your session best :)  you are amazing !

 Happy Chap Goh Meh and wishing you all the best in this New Year.”

It is truly a wonderful feeling to be able to combine what I have studied for a good 6 years into my craft!

Pictures by Shawn Quek (https://www.facebook.com/SQphotog/ )
Event by Heaven’s Gift (https://heavens-gift.com/ )

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Alexander Y. is has spent 6 years in the leading university of Singapore studying psychology. He has published 2 papers in Psychology Journals and have a Master Degree in Psychology. Though he is doing magic and mentalism, his depth in psychology has equipped him with the skills of being an amazing and entertaining mentalist.

For bookings and enquiries, contact him at alexander@metaillusions.com

Grand Illusions and Luxury Brands for Chinese New Year Celebrations

One of the best things about performing magic is that I get to interact with brands that I truly love. Last year, I did an event for Dunhill, managed by Lux Asia and they have gotten me back this year for their own Chinese New Year Celebration

In order to create a luxurious feel for the magic, I decided to debut one of my latest illusions called “(Desires) From The Other Dimension”. This piece is a slow and romantic piece about the desire for connection in a strange world. It is great for an event where ambiance and theme is the focus, perfect for Lux Asia.

Enjoy!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts.

Got a story to tell? Contact him at alexander@ipadmagician.org

Chopard: Happiness (An Act on Happiness Thru Magic)

Immediately after my trip from Japan, I came back to Singapore to perform a customized performance on the theme Happiness.

This event was jointly organized by Cortina and Chopard, “The Pursuit of Happy-ness”. I was delighted (or should I say, happy) to be able to storyboard a performance like this for them. In my years as an undergraduate psychology student, I learnt many things about happiness in my positive psychology class. I had to justify my degree and this fell right into place for that!

I spoke about the Hedonistic Threadmill in which the pursuit of money in itself will lead to habituation and in fact, the lack of happiness. I exemplified this theme by performing a routine where I make money appear out of my iPad.

Then I also spoke about having close relationships and social support as fundamental to positive mental health.

As a finale, I summarized the points to consider when it comes to happiness by symbolizing happiness as a balloon on a string, I tore the pieces of the string up sharing that having just one component of happiness is not enough. I magically fused them into one string, and share that a wholesome approach is the best.

I guess you can say that I had a great time, and it was truly, a happy ending!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He has a Master in Psychology but choose to do magic instead. It brings him joy, and happiness

Got a story to tell? Contact him at alexander@ipadmagician.org

Hong Kong Innovation Festival: iPad Magic at InnoFiesta 2018

When Technology combined with Magic and Innovation, you get an exciting experience of visually impactful, mind blowing entertainment!

For that reason, I was flown to Hong Kong to showcase my work specially for Hong Kong’s Innovation Festival called InnoFiesta. They wanted me to showcase my iPad Magic which they deemed to be a breakthrough in innovation and magic.

This festival was the first time I performed to a public crowd in Hong Kong. The previous engagements were solely for corporate and private events (see my launch for Ford in Hong Kong, FWD insurance Hong Kong and ALCO Launch Hong Kong).

The crowd thoroughly enjoyed the magic. The organizers were very satisfied with my performance as they agreed that this was an innovative performance combining technology and magic!

Thank you Hong Kong! I would love to be back once again to share newer and more innovative iPad Magic!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He constantly innovates by pushing the boundaries of technology and magic.

Got a story to tell? Contact him at alexander@ipadmagician.org

iPad Magic Entertainment: ATAC (Australian Travel Agents Co-operative)

Some time back, I did a wonderful event for ATAC (Australian Travel Agents Co-operative). It was a dinner held in Gardens by the Bay and the restaurant housed the delightful travel agents from Australia.

For this engagement, I was asked to interact and engage the guests with my iPad Magic. They also wanted me to make a small gift appear at the end of the performance.

I had so much fun bantering and interacting with the guests through my iPad Magic. It is a pleasure to be able to bring smiles and laughter to these guests from Australia.

Thank you very much for having me! It was a joy performing at this Australian Conference!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way.

Got a story to tell? Contact him at alexander@ipadmagician.org

Truly Singaporean Brand: TWG's Anniversary Party

I have always held TWG in high regards because they are the case study I would study in my Marketing 101 when I was an undergrad. A truly Singaporean brand, shining across the world, internationally. What a dream if I could one day be like them!

Back to the event, the event was held in Zouk, amd TWG had their extravagant anniversary party last week where I was invited to perform.

The guests consisted of theco-founders in TWG, Mr Taha Bouqdib, Ms Maranda Barnes and Mr Rith Aum-Stievenard. Also present was the CEO of OSIM Mr Ron Sim. It was a delight to be able to present my iPad Magic for them and their colleagues.

At the end of the performance, Mr Taha Bouqdib came by to tell me that it was a great show and everyone loved it! It was a great moment to be affirmed by someone of such affluence.

Thereafter I unbashingly asked for a selfie with him which he happily obliged to.

The night was made even greater when I left the club and bumped into Mr Ron Sim. He then also told me that he really enjoyed the show :)

It was a wonderful night to be able to perform my iPad Magic and soak in the presence of a great Singaporean success story!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys his tea every now and then with clotted cream and scones.

Got a story to tell? Contact him at alexander@ipadmagician.org

Recreating History: 25 Years of Chopard's Happy Sport

I always get a thrill when I am asked to recreate brand stories, especially the origin stories. It is inspiring to witness the progression, hard work, set backs and rewards the pioneers of the brands had to face and reap.

When Chopard asked me to design a storyboard to commemorate the 25 Years of their Happy Sport Watches, I could not say no to it. I really wanted to do it because of the values that Chopard hold as a luxury brand (their commitment to 100% Ethical Gold) and that they exist also as a family business (From Karin Scheufele to her children (and current CEOs): Caroline Scheufele and Karl Scheufele).

For this event, I designed a showcase to tell the Chopard’s Brand Story with 4 of my iPads. The audiences consisted of celebrities and socialites. I was really flattered when Zoe Tay remembers me from the previous event where I also performed for a luxury brand.

In fact, Ms Caroline Scheufele herself was present at the event. During the bit where I shared about Karin Scheufele, Ms Caroline Scheufele exclaimed in joy to the audience that that was her mother. It was a really sweet moment for me to be able to create such a precious moment through my magic.

The magic and storytelling was incredibly well received. It was wonderful to be able to share their brand story in an engaging and experiential manner!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He thinks the best type of magic is the kind that strikes an emotional cord, rippling magical moments thereafter

Got a story to tell? Contact him at alexander@ipadmagician.org

Star Struck at Bvlgari: Magic for Zoe Tay, Fann Wong and Sam Willows

I previously spoke about how performing magic for luxury brands and how it requires a good fit in terms of image of the magician and brand as well. And it brings me great joy (and a nice pat on my own back) to be able to perform for Bvlgari again. This time, at their prestigious Pop Up Event where they invited Zoe Tay, Fann Wong and Sam Willows.

On top of top Singapore celebrities and A-listers, there were many socialites who attended the event. The iPad Magic performed had to be of high calibre and classy.

It can be quite nerve wrecking to perform for celebrities, and I actually had to regroup myself before approaching them. At the end, I realised that magic broke the ice and they react like how most people would too.

An excellent night it was, a truly wonderful privilege to share my magic :)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He might occasionally be star struck when performing for Zoe Tay but he is the best choice for A List Celebrities!

For any enquiries, do contact him at alexander@ipadmagician.org

F1 x EDB Party: Passion Made Possible

Final Race Day for F1 2019!

And I got to watch the race (and perform) at the gorgeous view from National Gallery. This year, I was invited to EDB’s F1 Party to perform and showcase my magic to the esteemed guests.

Apart from making a model of the Vanda Electrics Dendrobium appear (Singapore’s First Electric Sports Car) from the iPad, I also entertained the guests with my iPad. You can see how thoroughly entertained the guests are from the magic.

Hope you had a great final race day too!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He likes all things Singaporean too, support local!

For any enquiries, do contact him at alexander@ipadmagician.org