Customizing Magic for AstraZeneca International Event

With the advent of virtual conferences and events bringing people closer together regardless of their location, virtual magic shows are getting more and more popular.

To celebrate the end of the year for AstraZeneca, I was engaged to design magic based on 4 themes for them to showcase at their virtual event.

The magic I designed related to the awards for the virtual event.

The client was thrilled with the magic and left a glowing review:

"Apologies for not reaching out to you sooner – yesterday was a very busy day!

Thank you so much for such a wonderful contribution to the AZ event. Our clients were thrilled – your performance was the highlight of the evening! They have already commented on how great it was to see their scorecard priorities come to life, and that they would like to work with you again. From our agency’s side, we are working on more and more virtual meetings now too, so we will be sure to keep you in mind for future events.

 Best wishes for a relaxing break and a great start to 2021”

Ms Becca | Director of Corporate Communications

Customized Virtual iPad Magic Performance for AstraZeneca

If you have a virtual event and would like to find out how you can add that special touch of magic, be free to contact me:

alexander@metaillusions.com

Hope to see you, through the screen!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. Check out his virtual magic shows that has been booked internationally in places like Australia, Hong Kong, India and more. You will enjoy his touch of magic in your virtual events!

Interactive Roving iPad Magic

iPad Roving Magic Promo by Alexander

If you have read our previous article on iPad Magic and Digital Illusions, titled "Evolution of an Artist", you would know that the genre of iPad Magic within Meta Illusions started first with Jonathan designing iPad apps for our Interactive Roving Magic. 

As we progressed we had more need for palour and stage effects in the iPad and they were mostly custom designed to our client's specification.

But that aside, today I want to share with you more information about our Interactive iPad Roving Magic. This is our 2nd most popular engagement next to the Standard Interactive Roving Magic. 

Why iPad Magic?

The unique feature about the iPad Roving Magic is that you can book me to interact and mingle with your guests. You are offering a unique form of entertainment that is hardly seen in the industry; your guests and clients will be impressed by the novelty and the strength of the inherent magic. The best part: How about adding your client's or company's logo into the iPad and using them as part of the magic, at no additional cost?

Complimentary Logo Customization

Up to a limited time, I am offering complimentary basic customization for all my iPad Roving Magic where I would add your company's logo into the iPad and use it do magic. This increases marketing visibility and identity!

Check out the promo above to get a feel of what it is like for your clients to be at the cutting edge of magic! I would love to discuss with you further on thoughts, ideas and proposals for your event and your client!


Signing off,

Alexander Y.

Magic Moments: Gorgeous Wedding at 1 Altitude

Weddings = Love + Venue + Food ?
 

Is it all that simple? Yes and no. It really depends on how a couple conceptualizes the wedding. If weddings thought to be simply ceremonial and perfunctory, then the above equation would suffice. A simple affair where two lovers unite their hearts and lives as one from this day on.

But if you conceptualize weddings as an experience, as part of a milestone in your lives as lovers and from this day on as man and wife, then this milestone needs to be memorable and more than just ceremonial. 

The little details add up to the grand experience. For couple, AJ and Jeraldine, they chose a gorgeous venue at 1-Altitude and the decorations were just magical. They also got me to enhance the atmosphere of their wedding. You can see in the pictures below how magic created a magical mood of awe and anticipation.

Picture Credits: One Eye Click and Jeraldine

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AJ flew his friends and family to witness the wonder union of him and his wife. The audience were flew in from different parts of the world to be a part of this magical experience. 

With such a diverse demographics, my experience as an international performer enabled me to effectively entertain and interact with the guests. 

The best part about having an illusionist/magician in your wedding is that you can elicit and capture emotions and expressions of awe, amazement, wonder and positive surprise. Such emotions are hard to evoke and rare in daily occurrences. With magic, these raw emotions are captured in time. 

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So consider having a magician for your wedding, a professional and classy magician. With that, magical moments awaits you. 

Signing off,
Alexander Yuen (humming the tune of Magic.... Moments...)

Customized Digital Illusions: DHL Asia Pacific Innovation Center Launch

DHL launches S$10m innovation centre in Singapore

A couple of weeks ago, DHL launched their first innovation center in Asia, right in Singapore. In order to display their cutting edge innovation, they engaged me to design a series of illusions to showcase some of their capabilities and to tell a story about innovation. 

Posted by Alexander Yuen: A Finer Side of Magic on Wednesday, December 9, 2015

There were a few objectives I wanted to achieve for this illusion sequence:

1. The magic has to be presented in a modern and relevant platform; appropriate for the Innovation Center.
2. The illusions have to be well strung to tell a coherent story.

I spent close to 10 hours wrecking my brains in conceptualizing and designing appropriate illusions for this event. 

After that, a substantial amount of time was spent on practicing and coding.

Painting Sequence: Paint is "splashed" onto the screen.

An effect about Thomas Edison's Lightbulb Invention.

Innovation Idea on reducing carbon prints by making logistics more eco-friendly.

Taking out physical transportation in logistics.

It was an amazing experience for me (and the audiences) to be at the forefront of innovation.

Read more about their innovation center here:

DHL launches S$10m innovation centre in Singapore

Signing off,
Alexander Yuen

Adult Birthday Parties

The title may sound misleading, but the word “adult” isn’t a connotation to something “blue”. Last Sunday, I performed close-up roving magic for a birthday surprise. It was planned and coordinated by my good friend, Leslie, who is an excellent and interactive host. Check him out here.

Leslie Tan Hosting and working his "magic"

The common misconception about engaging magicians to perform for birthday parties is that it is only appropriate for children. That is evidently not the case. I was engaged for this high-end, sophisticated birthday party to entertain and interact with the guests before the birthday “boy” made his grand entrance. I provided the entertainment during dinner as well.

Alexander engaging the crowd with some hands on magic

It was really nice as I knew some of the people there and it is always a joy to perform for friends. What surprised me was that one lady actually remembered me from another show I did years ago, in which I presented a brand of magic that is different from my current style. It was really heartwarming to know that my magic impacted her.

Entertaining the adults and children

With that said, the bulk of my engagement was meant for adults. However, there were children with their families at the party too and I got to perform for them as well! Being able to engage children requires a certain level of skill and a good amount of experience, as most primary school teachers would know all too well. Seeing the smiles and amazement on the children’s faces as I performed for them really made my experience even more memorable.

Alexander Yuen performing magic for children

Unlike most entertainers who “talk down” to children in silly voices, I believe that children like to be treated as mature individuals. While my performance style may be slightly more animated when I perform for children, it is in no way childish or silly. All in all, it was an excellent event with excellent people, I did a special magic trick for the birthday “boy” too. The reaction I got from him, was real magic. Signing off, Alexander Yuen