DHL launches S$10m innovation centre in Singapore
A couple of weeks ago, DHL launched their first innovation center in Asia, right in Singapore. In order to display their cutting edge innovation, they engaged me to design a series of illusions to showcase some of their capabilities and to tell a story about innovation.
Posted by Alexander Yuen: A Finer Side of Magic on Wednesday, December 9, 2015
There were a few objectives I wanted to achieve for this illusion sequence:
- The magic has to be presented in a modern and relevant platform; appropriate for the Innovation Center.
- The illusions have to be well strung to tell a coherent story.
I spent close to 10 hours wrecking my brains in conceptualizing and designing appropriate illusions for this event.
After that, a substantial amount of time was spent on practicing and coding.
Painting Sequence: Paint is "splashed" onto the screen.
An effect about Thomas Edison's Lightbulb Invention.
Innovation Idea on reducing carbon prints by making logistics more eco-friendly.
Taking out physical transportation in logistics.
It was an amazing experience for me (and the audiences) to be at the forefront of innovation.
Read more about their innovation center here:
DHL launches S$10m innovation centre in Singapore
Signing off,
Alexander Yuen