Tempur X Tatler: 1 Year Anniversary at Tempur

One year ago, I did an opening piece for Tempur's opening. The crowd loved it, and they loved how it fit into their Weightless Campaign. (See video below).

This year, when I got a call from the Tempur marketing team with regards to their 1st year anniversary, I was overjoyed!

In collaboration with Singapore Tatler, Tempur had a smaller celebration and invited the guests from Tatler to experience the weightlessness.

Wanting to do something different from them, I designed a sequence with my iPad to showcase the weightless motif and give the guest an opportunity to feel the Tempur Material (which is commissioned by NASA to be used in Space).

Here what the Tempur and Tatler team had to say:

"Thank you Alexander and helping us out!

It was a real pleasure meeting you and thank you for the brilliant show! Looking forward to working with you again soon.

Daniel (Singapore Tatler)"

"Hi Alex,

The customized acts were very cool, thank you!

Janet (Tempur)"

Have you experienced Tempur Weightless-ness?

Signing off,

Alexander Yuen (Asia iPad Magician)

For customized performances, contact me here:

alexander@ipadmagician.org

Tempur Mattress #Weightless Campaign

Some weeks ago, I had great pleasure conceptualizing a routine for the launch of Tempur's flagship store at Nassim Road. It was amazing working with professionals from Tempur and Word of Mouth Communication. 

View fullsize

The idea was to create a sequence to showcase what weightlessness would visually look like. I received the brief for the campaign and two things came to my mind almost immediately. I wanted to create the illusion of weightlessness with a person, and I wanted it to mirror Tempur's logo. 

With that in mind, I created a sequence with other weightless illusions to give a general feel of weightlessness. Also, the music I chose are relaxing and soothing. Nothing too rock or metal to break the illusion of lightness.

The result? Pretty awesome! Check out what others had to say about it:

Mattress-testing with #zerog bed base at @tempursg flagship store #tempursg #sleepingbeauty @superadrianme #lightnessofbeing #weightlessness @alexander_yuen demonstrates the #lightness of sleeping on #tempur

A video posted by @lionnel_lim on Nov 5, 2015 at 6:36am PST

What a delightful way of illustrating the weightlessness of the Zero-G beds. Congratulations on the grand opening of your flagship sleep sanctuary, Tempur! @tempursg #tempursg #weightless #zerog #beds #interiordesign #tempurbed #interiordesigning

A video posted by #RenoTalk (@renotalk) on Nov 5, 2015 at 2:51am PST

What is the 'weightless' feeling when you sleep on a Tempur bed? It's like magic and floating on air... 🔮🔮 #tempursg #tempur #tempursleepsanctuary #storeopening #nassimroad #weightless #sleepwell #soshiok #igsg #igers #instapic #instagram #instadaily #instaphoto #picoftheday #photooftheday #pr #pragency #womsg #wom_sg #womcomm #wom_sgpr #wordofmouthpr @tempursg

A video posted by WOMpr (@wom_sgpr) on Nov 5, 2015 at 7:29am PST

The full sequence is here, for your viewing pleasure!

Oh and one last thing before I end this post, I met ex-National Swimmer Joscelin Yeo! Happy!

Hope you enjoyed the magic! Have a concept you want to showcase, write to me! My team and I will find the best way to showcase your concept in a visual and compelling manner!
 

Signing off
Alexander Yuen