iPad Magic in Bali - For an International Event

I was flown to Bali for an incentive trip by Forever Living. The audiences were a mix of different nationalities around the world. The demand for a strong international performer was one of the main reasons I was booked for this, they wanted me to be able to mingle effective with the guests.

The crowd was amazing and they thoroughly enjoyed the magic. It is wonderful to be able to travel and bring my magic around the world.

Thank you so much for this opportunity!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. Highly demanded by luxury brands, Alexander brings a fresh air of charm and magic to the event

See it for yourself? Contact him at alexander@metaillusions.com

Bvlgari x Cortina Watch Launch with iPad Magic

It is always a true honour to be handpicked as part of the entertainment for prestigious brands (Past luxury clients include: LVMH, Roger Dubuis, Mercedes Benz, Yu Li Fine Jewelry, Moet & Chadon and many more.

It is a testament to the quality and image that these brands are looking for especially when the magic involves their products. A great deal of thought and discussion happens before a performer is entrusted with their brand.

I was very lucky to be engaged by Bvlgari to showcase their Serpenti and Lucea watches. In this engagement, Bvlgari wanted to have the guests experience more than just magic, they wanted the magic to come alive and for me to showcase their watches.

I crafted specialize apps on the iPad and devised methods to make the watches appear out of the iPads.

It was a fantastic evening where the guests enjoyed the craftsmenship of these fine watches, the food and also the magic

Really had a wonderful time with Bvlgari and their guests!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way.

For any enquiries, do contact him at alexander@ipadmagician.org

Directing Magic: The Greatest Show (With P&G Management Team)

The challenge of directing a magic show for a management team extends more than just trying to teach the leaders how to execute the magic tricks.

To direct and craft a show requires in-depth knowledge of theatre, lighting and psychology. My team and I were tasked to craft a magic show casting the P&G management team.

Using the mood board given to us, “The Greatest Show(man)”, we crafted 5 acts for the management team and with the finale of their boss appearing.

The crash course on magic and performance took a span of 2 weeks, lesser time than we were comfortable with, but it worked out very well because these leaders really put their heart into the rehearsals.

Also, coupled with the fact that my team and I had the hands on experience of teaching management teams to performance magic (Senior Management Team from WIS, NTU SPMS Professors); all processes were streamlined and efficient.

It was a tremendously amazing process watching non-magicians perform feats of magic so well. They were indeed a part of The Greatest Show!

Here is a snippet of the finale!

Do you want to have something different, special and meaningful for your next corporate event?

With our operational expertise and experience, we can make that happen! Speak to us! We will be happy to discuss more!

Email me at:

alexander@ipadmagician.org

Signing off!

Alexander Y

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. He enjoys watching artsy movies, his favorite directors include, Christopher Nolan, Spike Jonze, Michael Gondry.

For any enquiries, do contact him at alexander@ipadmagician.org

Experiential iPad Magic and Storytelling: One Faber Group

"One Escapade, Countless Experience"

The One Faber Group launch was an extremely fun project with side perks like watching Wings of Time, dining at their latest establishment, Dusk and visiting the Merlion, all in the name of "work".

This project, though fun, was quite challenging. There were several key objectives I had to achieve in this customized presentation.

1. To showcase One Faber Group's key attractions in an experiential and magical way
2. To highlight the various features of these establishments
3. To create wonderful memory anchors so that the guests would remember what the brand is all about.

This project took me 3 months of research, meetings and programming to come together. I had so much fun designing and incorporating national icons like the Sentosa Merlion and Shabaz (a character in Wings of Time).

The day finally came where we had to do the launch, my segment was the highlight of the event as it sealed in the emotional memories and experiential journey with the guests. This event was hosted by the wonderful Anitia Kapoor, whom I had the pleasure of meeting several times in other events. 

The performance ended with a huge bang, the audiences were thoroughly amazed and educated about what One Faber Group has to offer! There were countless moments of "ooo-s" and "ahhh-s"! Watch the video below to see it for yourself!

After the event, I was invited to have drinks with the upper management and media at Dusk. This place serves amazing cocktails and the Sunset Spritzer is my favorite.

Had a really good time talking to the management and the marvelous food!

All in all, what One Faber Group offers is truly One Escapade, Countless Experience. There is just so much to do with your friends and family there.

Signing Off (in a cable car)

Alexander Y (Asia's Top iPad Magician)

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is often sought after by clients who wants their brand stories to be told in a fun, engaging and memorable way. Watch his video and find out why he is the Top iPad Magician in Asia!

For any enquiries, do contact him at alexander@ipadmagician.org

Directorial Debut: A Theatre Production With Science and Magic

In the last 3 months, I was involved in a small theatre production with NTU's School of Physical and Mathematical Sciences. 

I was engaged as a consultant and director for the play. The concept was "to make the freshmen feel inspired by science" and it should involve a wizard learning magic fueled by science.

Though conceptually simply, the process was not that simple. 

My role involved understanding what the various majors had to offer. For example, the physics department had an intriguing experiment where a barrel would roll up slope against gravity and the math department had a mind reading card trick based on math principles. I had to spend substantial periods of time conceptualizing a plot and resolution involving these experiments. 

Once I had the general concept in mind, I had to devise a larger plot that would string the whole show together. The plot was refined to : "Disdained Wizard from Hogwarts meets Wizards of SPMS" or simply "Sorcery versus Science".

After crafting the script, my team and I did performance workshops and vocal training for the professors. 

At the end of the grueling 3 months, we finally made it and created a one of a kind production for the freshmen!

While the official video is not out yet, check out the rehearsal footage below!

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Alexander Y. is Asia’s Top iPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life.

Want to create and tell your corporate story in a fun way? Alexander will currate and direct the show for you! 

For any enquiries, do contact him at alexander@ipadmagician.org

Restaurant Andre: Gastronomic Circus De La Vida (Curating Food with Magic)

It was truly a great privilege to work with Andre Chiang of Restaurant Andre. This is a 2 Michelin Star Establishment. This man is a master at what he does, and his cool temperament is a huge contrast to say... Gordon Ramsey. 

When you walk into the restaurant, there is an air of poshness but yet unpretentious. I met Andre personally to talk about a collaboration where I would design magic to introduce each dish. This could be in the form of making the dish appear, or a crucial ingredient appear. This was a one day only presentation for Gastronomic Circus De La Vida.

Apart from designing the magic, I was also involved in teaching the waiting staff how to execute the easier magic so that they can do it as well. The magic we created was focused and to the point. Every magic sequence is specific to the dish, there was no need for generic magic in this settle.

On the day itself, I disguised myself as a waiter and greeted the guests. Amongst many things, I made a bottle of wine appear as well as make coffee beans appear out of my phone. Check out this video from a guest from Thailand!

It's magic

A post shared by Krirkphol Masayavanich (@fluke777) on Aug 1, 2017 at 11:35pm PDT

Truly a wonderful and enriching experience working and learning from a master from a different discipline.

After the event, I got the feedback, even though the magic was the most expensive part of the event, Pam and Andre(the chefs) said that it was the most impressive and the one that is most worth it. They were really happy with Alex's performance

That brought a smile to my face :)

Signing off,

Alexander Y

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment.

For any enquiries, do contact him at alexander@ipadmagician.org

Tempur X Tatler: 1 Year Anniversary at Tempur

One year ago, I did an opening piece for Tempur's opening. The crowd loved it, and they loved how it fit into their Weightless Campaign. (See video below).

This year, when I got a call from the Tempur marketing team with regards to their 1st year anniversary, I was overjoyed!

In collaboration with Singapore Tatler, Tempur had a smaller celebration and invited the guests from Tatler to experience the weightlessness.

Wanting to do something different from them, I designed a sequence with my iPad to showcase the weightless motif and give the guest an opportunity to feel the Tempur Material (which is commissioned by NASA to be used in Space).

Here what the Tempur and Tatler team had to say:

"Thank you Alexander and helping us out!

It was a real pleasure meeting you and thank you for the brilliant show! Looking forward to working with you again soon.

Daniel (Singapore Tatler)"

"Hi Alex,

The customized acts were very cool, thank you!

Janet (Tempur)"

Have you experienced Tempur Weightless-ness?

Signing off,

Alexander Yuen (Asia iPad Magician)

For customized performances, contact me here:

alexander@ipadmagician.org

Lancome Client Appreciate Event: iPad Magician

It might be kind of weird to have a male illusionist in a female-centric event, right?

Actually, not really.

I was booked by L'Oreal, Lancome, to perform and entertain their top clients. This was in event held at the very elegant Paragon Atrium.

The demographic of the guests were high end users of their products, they wanted to be sure that they were in the best hands in terms of entertainment. 

For this engagement, I specially designed an app to first showcase the features of their star product, the Genifique, and to make it appear from their online website.

It is pretty cool, and it looks something like this.

via GIPHY

I got really good feedback from the client and the guests from the event. And the best part is, not only they experience the magic of the products via my iPad, they will also feel the magic on their skin ;)

Signing off, 

Alexander Y (Singapore iPad Magic)

For Customized content and bookings, please contact me @ alexander@ipadmagician.org

iPad Magic on Singapore National Day

Singapore's 51st National Day was special for the clients of The Knightsbridge Clinic and Southbridge Aesthetics Clinic. The guests were welcomed to an exclusive party where they were treated to an array of canapes, magic and dance.

Picture Credits: Marinate Consultancy

To create a befitting atmosphere for the guests, I was specially invited to this exclusive party to perform my brand of iPad Magic. Like a true blue patriotic Singaporean, I took the liberty to dress up in my national colours of Red and White. While the base colour is white, I added subtle hints of red to create a sleek and stylish look.

As the iPad Magician for the event, the agenda was to entertain the guests with magic, and to create an atmosphere of fun and excitement. I performed illusions that I custom created for the guests on that evening that were immensely well received. 

The iPad Magic offers endless possibilities for you and your event. For this event, I custom created an app where gift vouchers were given to the guests through the iPad. This created excitement for the guests as I was not only able to create magic on the iPad, but also added value to the magic by incorporating a corporate gift for the guests.

The voucher app looked something like this:

This is simply one of the many ways magic can enhance, add a different texture and increase the value of your event! To find out more, drop me an email at:

alexander@metaillusions.com

or contact me here!

Logging Off,

Alexander Y (Asia's Top iPad Magician)

Designing a Customized Illusion Show: Singtel Mambo Jambo Retro Night

In November 2015, I had a brief discussion with Singtel on developing a show as part of their customer appreciation event that would be held in mid-to-late 2016.

The concept was finalized to be about nostalgia and reminiscing the past, witnessing how technology has evolved and how Singtel is at the forefront of this evolution.

Singtel also wanted to showcase their latest Mobile Threat Prevention service that blocks and removes malware in mobile devices. My skills in programming and iPad Magic allowed me to be able to showcase this with a visual simulation of the service.

With this in mind, my magic has to have the element of nostalgia without being old fashion. I designed 2 illusions to showcase various objects from the past. The first illusion was a prediction type effect where a spectator would think of a toy from the 80s and it would match my prediction. And the second illusion was to make a retro toy levitate in mid air.

Check out the video below:

The show progressed to a more modern feel where I borrow a spectator's phone and have it appear inside a Singtel case that has been on stage throughout.

The next segment was the Mobile Threat Prevention feature where I performed my brand of iPad Magic to showcase the effects of malware and the capabilities of the service.

While this was technically the last illusion feature of my show, I wanted to end with an illusion that would punctuate the show as well as show our appreciation to the clients.

For this routine, I made a wine bottle appear and then invited the VIPs to toast the audiences.

The whole process of designing, coding, rehearsing and manufacturing took about 4 months of hard work. But at the end of the night, when the audiences cheer with applause, you know it is worth it! 

Signing Off,

Alexander Yuen (iPad Magician) 

Magic Moments During a Wedding

"Anyone who is looking for a close up magician should look no further than Alexander Yuen. Alexander was hired for our wedding held at W Singapore Sentosa Cove. His unbelievable magic under our noses at dinner left everyone in awe by the seemingly impossible things which he was doing. He was professional and non-intrusive in his manner. I would have no hesitation in recommending Alexander to anyone wishing to hire his services. 

Thank you once again for your contribution in making the evening so enjoyable and memorable. I hope to find another occasion when we can experience your magic again!"

Best Regards

Wenchuan

Wedding dinner at W Hotel (Sentosa Cove)

 

There is a secret tune that would play in my mind every time I walk into a wedding dinner, getting ready to perform my magic.

It goes "Magic moments, when two hearts are caring....".

The classic song by Perry Como. Fell in love with it when I first heard it.

But this tune also serves as reminder, that I am at extremely privileged to be a part of the union of two loving hearts, and it is my job to create a magical experiences, not just for the couple, but also for those who are there to witness this joyous occasion.

Weddings typically consist of both, the eldest members of the families and the youngest members of the families. While I can speak fluent English and Mandarin, language might be a barrier when they speak only dialects. For these guests fortunately, I am able to convey my magic through the effective use of facial expressions, body language and eye gaze. These additional tools I've picked up from my theatre training have served me very well and allows me to engage all guests of different languages and cultures. 
 

At the end of the night, I play that tune again in my head, and I feel satisfied knowing that it is always, always a blessing to be a part of a union of love.

Congrats to Wenchuan and wife! Thank you for having me at your wedding at W Hotel, Sentosa Cove.
 

Signing off,

Alexander Y (Your Wedding Magic of Choice!)

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Keen to have me creating magic moments at your wedding? Drop me an email here:

info@metaillusions.com

I offer a 20 minute consultation at my office studio so that you can be sure that I am your magician of choice!

See you soon!sing

Singapore Magician at HP's DaaS Launch Activation

When it comes to customized magic, my motto is simple:

Don't Tell Them, Show Them.

Instead of adopting a one-way dialogue, I engage my audiences through magic. Using magical effects, I exemplify product features and showcase them to the audiences. Take a look at the diagram below, it might look very technical at first, but with sufficient thought, it can be simplified by magic.

For this HP DaaS activation, the objective of the performance was to:

1. Excite the staff about this new service that HP is offering
2. Educate them on the key features of the service
3. Quiz them on the services with prizes

The way I got around designing the magic was to first understand the brief and develop a script that is cogent. After that, I would think further about how I can show these concepts to the audiences. For example, the DaaS service allows quick and efficient disposal of HP's technological products at the end of the cycle, to showcase this, I make a deck of cards disappear in the hands of an audience member while reiterating the disposal component of DaaS. The training I have as a psychologist have helped me in such divergent thinking. This is something that needs to be improved in most Singapore magicians. 

Being a skilled professional who dresses well certainly made it easier for me to perform in this corporate environment. Since impressions are formed within the first few seconds of interaction, I made sure that I was well dressed and introduced myself with a pleasant demeanor. Of course, being able to perform amazing magic is a must.

With the help of an amazing team from PMG, we were able to quiz the staff and gave them prizes that were thematic to the activation.

In sum, it is not just enough to be able to perform strong magic in such environment. One must be able to understand reports and briefs, communicate effectively and engage audiences visually and intellectually.

The DaaS-ling team from HP!

Signing Off,

Alexander Y (Corporate Singapore Magician)

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Got a product or service to launch and be activated? Want someone to "Show your products instead of telling" them?

Let me help you with it!

Drop me an email at info@metaillusions.com

Hear from you!

Alexander's iPad Magic on The New Paper

It is really awesome to be featured once again on local media. So after I came back from Hong Kong, I got a call from a journalist who wanted an interview with me about my iPad Magic. I was really amazed by the efficiency and how fast word travels!

Check out the article here:

"[Through the iPad], the eyes trick the brain"

When magic is visualize so vividly on the iPad, the eyes really fool the brain to think that magic is really happening. Audiences have told me that they actually feel something on their palms. And I truly believe that this is the next level of iPad magic. It is not about boxes or frames, it is immersing the audiences into the magic through the iPad.

I would love the opportunity to bring you to the next level in magic!

Signing off,

Alexander Y (iPad Magician)

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Keen to have me at your event?
 

Drop me an email here: info@metaillusions.com

:)

Evolution of an Artist: iPad Digital Magic

One of the most unique services my team and I offer is our iPad Magic, in both roving format and theatrical format. Below is a teaser of our most recent customized commissioned project for DHL Asia Pacific Innovation Center:

Posted by Alexander Yuen: A Finer Side of Magic on Wednesday, December 9, 2015

It all began in 2012 when Jonathan (co-founder of Meta Illusions) came back from his stint in a tech start up at Silicon Valley and was invited to be featured in a Singapore Magic production called "M for Magic". Wanting to be different and to push the edge of magic, Jonathan designed routines and wrote specific codes for the iPad to make coins appear and disappear. Combined with strong magic and visual elements, we were proud to proclaim that we were doing magic that no one else in Singapore does. 

Watch the video below:

The magic was so sensational it got picked up by various media including Yahoo! News, Straits' Times RazorTV and NUS Post.

Because of the video, we found ourselves booked and commissioned by a Fortune 500 company to create a special iPad sequence to describe their production processes to the international dealers. Unfortunately, due to the sensitive content, we were unable to share our act publicly.

In December of 2012, we had a call from RazorTv wanting to do an exclusive interview with Jonathan and myself and our thoughts on iPad Magic. Once again, Jonathan and myself went back to the drawing board in a bid to create magic that is different and impactful.

You can see how we grew in terms of our magic as well as programming sophistication. The effects we did were more emotionally captivating and the apps we created were more complex than before.

From 2013 - 2014, we learned newer coding techniques and created apps for our professional usage, especially in the area of roving magic. Jonathan then took a hiatus on iOS magic programming as he took on a new role as the co-founder of another successful technological start up. The last video we created was a Christmas video in December 2014.

It was also during the same time I contemplated releasing some of the existing routines that we do professionally. But I took the leap of faith and released these videos.

The reception was overwhelming, both on YouTube and Facebook. Because of this video, I was chosen as a finalist for HP's YouTube Academy contest, in which I created other digital magic with a HP Laptop. I created a sequence in tribute to Singapore's Golden Jubilee Year in which we celebrated our 50th year of independence.

Also at the same time in June 2015, I was working closely with Esplanade to produce a show for Flipside Festival 2015 which involved digital elements to it. Because of its novel impact, the show was commissioned as the first digital magic illusion show in Esplanade. Read more about this show here!

A snippet of #VirtualXReality last night at #Esplanade for #Flipside. 2 more shows to go on the 2nd June, 7.15pm and 8.15pm. Come say hi! #magic #magictricks #magician #magictrick

A video posted by A Finer Side Of Magic (@alexander_yuen) on May 29, 2015 at 9:24pm PDT

Subsequently, the novelty and wow factor of these digital illusions caught on and I was commissioned to create more content for my clientele.

In December of 2015, I was consulted to design a digital illusion sequence for DHL's Innovation Center in Singapore. This is the first innovation center in Asia. They specifically wanted an illusion sequence that showcased innovation and technological progress.

And I was specifically told that the big illusion boxes, cutting and squeezing a girl in a box is out of the question.

I had to innovate.

Picture from: http://business.asiaone.com/news/dhl-launches-multi-million-dollar-innovation-centre-singapore

With a short timeline, I not only created an illusion sequence that hit their key messages with a punch but also presented it in a visually alluring manner. See teaser below:

Digital Illusion Show

Since the conception of Virtual x Reality in June 2015, the very first Virtual Reality Show in Singapore, I've been working and updating some of the illusions for my Digital Illusion Show.Some time ago, I was commissioned by DHL to do a fully customized sequence about for DHL Asia Pacific Innovation Center Launch, and here is a short teaser!Enjoy!

Posted by Alexander Yuen: A Finer Side of Magic on Wednesday, December 9, 2015

It is very well received and I am in the midst of collaborating with other artist and agencies on this platform.

You can see how an artist grows in his/her art form. Innovation does not happen overnight, it is all built on and upon previous innovations. No different from magic.

It is coming to the close of 2015 as I am writing this, and when I reflect upon how our Digital Illusions have evolved, I am extremely thankful for the various opportunities and the (paid-off) leaps of faith agencies have with us. I dare say, thanks to our expertise, experience and amazing track record, we've earn their trust. That much, I am very thankful.

2016 is an exciting year ahead with more cutting edge innovations to come. 
 

Have a great Christmas, and see you in 2016!

Signing off,

Alexander Yuen

Product Launch by Magic: SOAR Book Launch

A couple of months ago, I was engaged as a consultant to design and perform an illusion sequence to launch a book. One of the criterias of this sequence was that it had to be thematically related to the book. The book was titled SOAR, which collated success stories of entrepreneurs. They specifically wanted a sequence that would symbolize the taking flight and soaring above and higher than the rest.

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After spending about 2 day in thinking and conceptualizing the possible magical effects pertaining to the idea of soaring, I finally decided to do a sequence where an origami bird would mysteriously take flight on its own symbolizing the rising above the rest.

This was the easiest part of the content development. The hardest part was to design an illusion that would launch the book in a flashy and yet magical manner. The illusion also had to be simple enough so that a VIP can activate it if required. Another challenge that I faced was that the book was printed in soft bound, it was not easy to manipulate the book via sleight of hand. The dimensions of the book made it extremely difficult to conceal it in a convincing fashion. Hence, I needed to build an illusion that would hold the book in place. 

I first referenced my library of magic illusion books. I compiled several ideas that seems workable and does not require intensive building. This was crucial given that the booking was only confirmed 2 months in advance (compared to my SOP of 3 months for customized projects), I did not have the luxury of time to build something overly complicated. While most of these ideas seem to work (in a magic sense), some were stronger than the others. For example, I deliberated between making the book appear by covering a lid over a box versus this current method. I chose the latter because there was an economy of movement in my choreography and the design of the illusion allowed me to activate it easily without looking fumbling. 

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I sent my design to be fabricated and I was very pleased with its outcome. The frame looks elegant and posh. It looks like a frame that would house an exquisite centerpiece in a prestigious venue. I was pleasantly surprised that the Chief Operations Officer wanted me to leave the book inside the frame to use it as picture taking centerpiece.

You can check out more pictures of the event here!

So finally, after researching, designing and fabricating the apparatus, the rest was simple: Rehearsals. I spent at least 10 hours on rehearsals alone for this performance. The surprising thing about the performance was that, it only took 1 minute and 30 seconds. All that work for that 1 minute? Yes, that was the amount of work I had to put in for this. Simply because for launches, there is ZERO room for error. I only get one shot at the launch. 

Here is the end result, in video (Spoiler alert, the book appears at the end):

In this video, I perform a routine according to the theme of the book (titled: SOAR). I first make an origami bird levitate to symbolize flight and finally make the book appear inside a picture frame.

At least 150 hours of work put into this in one video :)

Have a book to launch? Or a product to be launched in a creative fashion? Let me design something unique and visually appealing for you! Drop me a text below and I would love to discuss with you further!

Signing off,

Alexander Yuen

Amazing Reactions to Magic in Philippines!

A couple of weeks ago, I travelled to Philippines to film a segment of the Bend The Rules video by HP. After 3 hours of travel by air, 2 hours on the bus and then 20 minutes on a ferry (gosh, I travelled by sea, air and land in one trip!), my crew and I got to Boracay.

Boracay boasts one of most beautiful beaches in the world, there were so many things to do there. Sea sports, water activities and night life, fun touristy things to do. But I was there on a mission, to share my magic with the locals. 

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There were a lot of opportunities to perform and share my magic with the locals. Given that they have not seen sleight of hand magic ever in their life, they thoroughly enjoyed the magic. You can literally see the sparkle in their eyes when something magical happened. It was a beautiful moment for me as well as a performer.

While corporate parties and functions form the bulk of my engagement, I too enjoy performing to audiences that did not expect to be pleasantly surprised by magic. That is the true joy of magic for me, to be able to spread that moment of glee from me to my audiences, whether in a corporate function or along the streets of a night market. 

After a week of filming, I got really good footage and reactions of my magic, tell me what you think!
 

Pardon the floppy hair and the tee shirt and berms, we were in a beach after all. ;)

Enjoy the magic!

Signing off,
Alexander Yuen

Singapore Wedding Entertainment (Wedding Magician at Flower Dome)

Songs, dances, skits and magic can be great for weddings. But what is the secret element that makes them great? In order to understand what makes for good wedding entertainment, consider this unique characteristic of weddings that is not typically present in other events. Look at the series of pictures from the same wedding (in the Flower Dome), do you know what it is?

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Weddings tend to have a wide range of audiences with huge differences in age.

This is because for weddings, the guests consist of grandparents, parents, friends and also/even their/their children. You can/will literally have/see/encounter guests ranging from 3 months of age to 100. 

As such, the form of entertainment provided should cater to the different groups of guests. For instance, young children love magic that is visually stimulating, bright and interactive. Teenagers prefer magic that has an element of challenge. Young adults tend towards magic that is sophisticated and of a psychological nature while the older generation likes magic that is visually impactful and cognitively simpler.

Sure, you can have music or even live music to entertain the guests while they wait, but does it cater to individual groups of guests as adequately as magic? There is nothing more exciting and fun than to have magic happening inside your own hands'. And this is what I do for wedding receptions, I perform magic that is interactive, engaging and I make sure the guests have a good time while they wait.

Think of your perfect wedding as a journey for you and your guests where every moment of it adds up to an experiential treat. It is your special day, why not make sure your guests leave with fond memories of a great time? ?

Wish to find out? Contact me through the button below! My wedding services includes a non-obligatory 20 minute consultation meeting where I will demonstrate to you my style of magic and do a rundown of how my magic can be incorporated into the wedding.

In the meantime, I wish you love and the happiest ever after.

Signing off,

Alexander Yuen.

Magic for the Indonesian Ambassador's Wife.

Last week, I was invited to a farewell party for a friend of mine who will be moving to Switzerland with her husband (you lucky gal!). And when I got to the venue, lo-and behold, it exudes regalness and royalty. 

Have you seen a place more magical than this?

Credits: Photography by Simplifai Studios. @simplifai

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I was stoked to be able to bid my friend farewell as well as perform in this gorgeous setting. 

After the show performance, it was lunch. Lunch was served on a huge platter. Trust me, it was delicious!

Shortly, the Indonesian Ambassador's wife, Mrs Ferial Hadi, who is also a personal friend of the host came by. I was very lucky to be able to perform for her. She was really thrilled and enjoyed the magic immensely.

The food, the staff, the ambience and the decorations are definitely befitting for royalty. Check out this place if you wish to hold a classy private event.

Gonna miss you guys, Joao and Mona! Enjoy Switzerland!

Signing off,

Alexander Yuen

Magic Entertainment at Presidential Suite during F1 Racing Weekend

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If you have ever wondered how a presidential suite looks like, it looks something like this!

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Very snazzy ha! The picture doesn't do the room justice because the room itself is actually a lot larger than it looks. It is large enough to hold about 80 guests in one setting, and it features a cocktail bar, finger food station as well as this beautiful chandelier.

Gorgeous isn't it!

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The view from 66th floor.

I was invited by Telstra to perform my magic to entertain their high stake clients and valued guests while they waited for the race to begin. It was really a blessing to be able to perform at this wonderful location, enjoying the skyline and a bit of the race.

Check out some of the pictures below!

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Cocktail Bar, drinks anyone?

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Looks cozy. Didn't have time to try though.

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Because everyone is a winner at Telstra!

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Comfy Sofa with Vintage Furnishing, Classy!

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Interactive Magic for Telstra's guests.

Purest form of magic, in your hands.

An amazing experience altogether. If you would like to find out more about how I can add that fine touch of magic for your guests, contact me here!

Signing off

Alexander Yuen

Corporate Illusion Show Inside Attica

Last week, I presented my corporate illusion show called "3 Sides of Magic" as a finale inside Attica. This was for a company called Facility Link who held their appreciation dinner at the club. 

As with most dinners, there was a cocktail reception where guests mingled among themselves and with their respective sales agent from the company. This allows them to catch up and re-establish relationships between the company and the client. 

Of course, in such events, there will be instances where guests are not attended to by the company's sales person as he or she may be attending to someone else. So how does a corporation make a guest feel personally attended to?

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Entertainment! Specifically intimate entertainment. Music is usually good, but it does not offer thepersonal touch that Interactive Roving Magic offers. 

Well, not all forms of entertainment are created equal. Depending on the branding of a company, the choice of the performer for their event is a reflection of the company's image as well as their commitment to customer satisfaction. As a close up performer, I dress myself in a fashion that is sleek and befitting of the companies I represent. A shabby outfit would not reflect well on the company, whihch is why my suits are bespoke. Bad dressing is accentuated unprofessionalism especially when the performer interacts closely with the audiences. Keen eyed guests will notice these finer details. This is why I always make sure I look (and smell) best when I perform my magic. If a company wants to showcase a professional, sleek and sophisticated image, they will spare no expenses for a top tier magician. 

As the above was what the client specifically wanted, I was naturally the best choice for the event. I interacted with the guests, engaging them in fluent and eloquent presentations coupled with strong magic. At the end of the cocktail reception, the guests could not wait for my show on stage!

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3 Sides of Magic

This corporate illusion show couples storytelling, artistic endeavors and magic all into one exciting show. The magic features illusions, mind reading and artfully crafted magic.

It was certainly a great night for Facility Link and their valued clients. 

Want to find out how I can add value to your corporate event? Contact me here!

Signing off,

Alexander Yuen