"The Key is Right Here" : Showcasing the 4 Pillars of Sky Premium (an iPad Magic Launch)

A challenge that most marketeers face is that they run out of ideas to showcase a non-tangible product. For example, how do you showcase security? (See here!) How do you showcase a concierge service (read below!)

When I was consulted to design a sequence for Sky Premium, I too had some difficulties in trying to bring forth the ideas to life. Hence instead of focusing on what the company can do, I focused more on what their clients will experience. 

The four pillars of their services pertains to:

1. Travel
2. Wine and Dine
3. Shopping
4. Wellness

With this in mind, I brainstormed activities that are most associated with these pillars. Next I thought about the type of magic that would be most appropriate for this. 

A specific request the client wanted was to connect my act to the next segment where the emcee would talk about the "Key" to "The Good Life". Bearing that in mind, I had to end with that tagline so that my act can segway seamlessly into the next. 

Enjoy the good life and check out the end result below!

Living the Good Life,

Alexander Y (Asia's Top iPad Magician)

Want to showcase your intangible services?

Hit me up: alexander@ipadmagician.org

Product Launch Ideas

GILLETTE: THE BEST A MAN CAN GET

When it comes to launching a product, there are several ways to do it. You can simply place a cloth over the product and reveal it, you can have a fancy box apparatus that would reveal it or you can reveal it while also showcase the qualities of the product (and that's what we did here!)

In line with my belief of "showing them, not telling them", I identified the key features of the product, which was a well lubricated shave. Then I brainstormed on how I can showcase this concept through magic, and at the same time, launch their banner.

The keywords in my thoughts were: beard, shave, cream, clean.

And after much discussing with the agency, we came out with the idea of having shaving cream, applied on beard, and after shaving it off, the image of the banner would appear. And thereafter, I would pull the banner out for photo ops.

A few more ideas:

• If you are launching a hotline, I can programme a phone in the iPad and have the VIP to dial the hotline, it would appear on the iPads and then the numb er can be pulled out.
• Launching a painting, or a poster? I can "paint" it with a brush on to the iPad and have it pulled out.

The possibilities are endless, my team and I will make sure that our magic is cogent and related to your product.

Contact me here for a discussion:

alexander@ipadmagician.org

Signing off, 

Alexander Y (iPad Magician Singapore)