DHL's 45th Anniversary in Singapore: Digital and Technological Innovation and Magic

It was delightful for me to perform for DHL's 45th Anniversary Singapore on the 24th October 2017 because I have always looked up to DHL as an innovative company that is eager to push the boundaries of technology to make processes and lives better.

My first working encounter with DHL was in the December 2015 where I was commissioned to craft and produce a digital magic act to launch their innovation center. Read the article here!

Moving forward to 2 years on, it brought me great pleasure to be back at their 45th Anniversary celebration, at JW Marriott Singapore.

I started the night with my iPad Roving Magic where I engage the audiences with my visually captivating iPad Magic. The audiences were enthralled as, for most of them, this is the first time they have experienced digital iPad Magic.

After the cocktail reception, I had to get ready for the iPad Illusion Show on stage. This show was tremendously well received as it embraced the company's vision of being technologically driven. 

Apart from my segment, the night was laced with technological artifacts like an interactive robot and a presentation on Drones.

Happy 45th Birthday DHL Singapore!

Signing off,

Alexander Y (Asia's Top iPad Magician) 

Luxury Time Piece: Roger Dubuis x Pirelli Watch Launch

Imagine the heat of the F1 race combined with the timeless charm of a luxurious time piece, what do you get?

Roger Dubuis x Pirelli gives you a hint of that. Using the Pirelli tyres of the winning F1 car, Roger Dubuis crafted the finest combination of adventure and elegance.

I was invited on both occasions to showcase the watch in a novel way that would intrigue the guests and tempt them to have a hands on experience with it. Telling the story of how the winning tyres were used in the crafting of the watch, I made the watch appear out of the IPad.

Alongside with this customized magic, I performed my other magic on the iPad as well as the night progressed.

The best part of this launch was that I was able to use my magic to effectively tell and curate the brand's story through the iPad. Doing that allows the guests to remember the brand and giving it a personality.

How would you tell a brand story?

Signing off,

Alexander Y

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life. Booked by luxury brands all over the world, he is the choice of luxury entertainment.

For any enquiries, do contact him at alexander@ipadmagician.org

International iPad Magician Wows Crowd at Hong Kong Fintech Challenge

This week, I was invited to showcase my brand of interactive and creative iPad magic for the people of Hong Kong during Fintech Challenge. This event was organised by Citi and PWC, both companies of which are highly renowned throughout the international business community. The event is aimed at exploring possible disruptive Fintech apps. I was very pleased to be invited to this event; the magic that I was about to perform is not your run-of-the-mill close-up magic. I intend to show them what a brilliant piece of entertainment customised iPad magic is

iPad magic is different from traditional magic in many ways! Digital magic has a slant towards innovation and creativity. These concepts align themselves very much to the themes and mottoes of top companies around the world. Thus, iPad magic, when presented with great flair and dexterity, would appeal greatly to this group of intellectual business intelligentsia.

The magic that I showcased was customised to suit the theme of Fintech Challenge – Instant online shopping. I wanted to bring out and accentuate the possibilities and convenience on how online shopping can benefit the general population. iPad magic is able to do just that. Imagine being able to produce anything that you desire on the screen of your digital tablet and pull it right out with just your fingertips, would not that be convenient?!

I had a great time performing for the crowd at Fintech Challenge in Hong Kong and so did they. Hopefully, I will have another opportunity of providing luxurious and sleek digital magic for their events in the future!

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Alexander Y. is Asia’s Top iPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by technological companies to do their launches due to his skill in combining technology with magic.

For any enquiries, do contact him at alexander@ipadmagician.org

iPad Illusionist at an Multi National Corporation (MNCs) Event

Performing MNCs tend to be challenging for a lower tier magician because the crowd comes from a diverse background. 

This means 2 things:

1. The material you perform for one group might not be suitable for the next group
2. You might have to perform in a different language in the same event

Typically MNCs consider not only the experience of the magician and type of magic they present, they also prefer performers who have international experience. This is important especially for a roving performer who mingles and engages his audiences in a non-passive way (in contrast to a musician). 

Thus far, I have been booked to perform in USA, Japan, Hong Kong, India, Egypt, Malaysia and Saudi Arabia. Every culture has their own social rules; through reading up and interacting with a diverse audience, one can be equipped with cultural norms that allows the performer to ease into conversations better. 

In this event, I was performing for ED & F Man. The crowd consisted of Singaporeans, Filipinos, Mainland Chinese and Caucasians. You can notice some subtle differences in the pictures when I perform for these groups of people. For some groups, I tend to be a bit more subdue, and for some I tend to be more expressive. I give them space to react according to their cultural rules. 

Case in point, here is a short video of me performing in Mandarin:

Enjoy the rest of the pictures below!

For more enquiry, drop me an email here:

alexander@ipadmagician.org

Signing out,

Alexander Y (Asia's Top iPad Magician)

Tempur X Tatler: 1 Year Anniversary at Tempur

One year ago, I did an opening piece for Tempur's opening. The crowd loved it, and they loved how it fit into their Weightless Campaign. (See video below).

This year, when I got a call from the Tempur marketing team with regards to their 1st year anniversary, I was overjoyed!

In collaboration with Singapore Tatler, Tempur had a smaller celebration and invited the guests from Tatler to experience the weightlessness.

Wanting to do something different from them, I designed a sequence with my iPad to showcase the weightless motif and give the guest an opportunity to feel the Tempur Material (which is commissioned by NASA to be used in Space).

Here what the Tempur and Tatler team had to say:

"Thank you Alexander and helping us out!

It was a real pleasure meeting you and thank you for the brilliant show! Looking forward to working with you again soon.

Daniel (Singapore Tatler)"

"Hi Alex,

The customized acts were very cool, thank you!

Janet (Tempur)"

Have you experienced Tempur Weightless-ness?

Signing off,

Alexander Yuen (Asia iPad Magician)

For customized performances, contact me here:

alexander@ipadmagician.org

Lancome Client Appreciate Event: iPad Magician

It might be kind of weird to have a male illusionist in a female-centric event, right?

Actually, not really.

I was booked by L'Oreal, Lancome, to perform and entertain their top clients. This was in event held at the very elegant Paragon Atrium.

The demographic of the guests were high end users of their products, they wanted to be sure that they were in the best hands in terms of entertainment. 

For this engagement, I specially designed an app to first showcase the features of their star product, the Genifique, and to make it appear from their online website.

It is pretty cool, and it looks something like this.

via GIPHY

I got really good feedback from the client and the guests from the event. And the best part is, not only they experience the magic of the products via my iPad, they will also feel the magic on their skin ;)

Signing off, 

Alexander Y (Singapore iPad Magic)

For Customized content and bookings, please contact me @ alexander@ipadmagician.org