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alexander yuen magic

Directing and Producing a Live Theatre Magic Show during COVID-19 - "Magic to me is..." at the Esplanade

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Directing and Producing a Live Theatre Magic Show during COVID-19 - "Magic to me is..." at the Esplanade

“Magic to Me is…” is the first magic theatre production held in the Esplanade on 29th and 30th July since the COVID-19 pandemic. I am writing this to document the journey and steps (and side steps) we took to navigate through and in line with COVID19 regulations. Hopefully more live shows will take the step forward too

How It Began and Why, Especially during COVID19 where Restrictions are ever changing?

I took on the task of directing and producing an untitled theatre project for my team in End Feb 2021. The objective was to give the team a common goal to work towards, improve their morale and give them something to look forward to.

Magic Shows in Singapore COVID19

In the past year and a half, magic engagements within the team had been far and few because of the COVID-19 pandemic. While there are still strong support for virtual magic performances, these opportunities were fewer for the less experienced magicians in the team.

There was a strong need to encourage them to persevere and see the light at the end of the tunnel. However, without sufficient opportunities for performances, the light at the end was hard to see. Instead of waiting for opportunities to land on my lap, I took on the directorial task and initiated a theatre show for everyone in the team to work towards.

I was very encouraged by the enthusiasm of the team and the determination they had to make this a reality. The ground was set, the theatre was booked (and paid for) and we had to start. There was no turning back unless the government implemented new measures (more on that later!)

The Vision of “Magic to Me Is…”

 
Magic to Me Is by Alexander Yuen
 

While I had some experience in directing theatre shows with magic in it**, it was a different challenge to write and direct a show with 6 different performers with different skill set and theatrical experience. I took the task of explaining how Dinner and Dance magic shows were very different from a theatre-forward magic performance (in fact, I would go so far to call our show a theatre performance than a magic show).

As a director, I did not want the show to be a magic show where it was a montage of different performers showcasing random and different magic. I wanted it to be a collage of short stories with magic elements in them with storylines that cross each other and build towards a thesis of “What Magic is to you?”

**Past works include: (A Lack of Color (2020) - Supported by NAC; The Magic of Being Different (2020) - Supported by NAC; If You Can Imagine (2019) - commissioned by Esplanade , Elephant in the Room (2019)- commissioned by Esplanade, Virtual x Reality (2015)- commissioned by Esplanade)

The Process

Alexander Yuen Director Magician Illusionist
Magic to me is zoom calls

I set up long Zoom calls with the cast to find out more about what magic truly meant to them. The conversations would span from an hour to 3 hours. The process was an enriching one for me as I learnt more about how the team got into magic, their goals and aspirations in magic (and in life) and how they are with and without magic.

I always begin the conversations by saying “Theatre requires honesty, your audiences can see through inauthenticity like a sore thumb”. And this was (and is) my fundamental approach to writing a production like this.

And I believe this very much especially for a small scale (read: Low Budget) production. I do not need (or want) special effects and extreme fireworks and CGI, but what I do demand is “Heart” and honesty. A show can only have “heart” if it is fuelled by authenticity, connecting with the audiences through genuine human struggles and overcoming them. People come to the theatres not to feel belittled, but to feel inspired and energised to overcome the next hurdle in their life. That is what separates a theatre performance from a magic show.

So after the lengthy Zoom calls, I started writing. I worked a theme for each of the performers and shared with them on how they can tell a great story with these themes in mind. Some stories were easier told than the others. In the process, I had to work extra hard to convince the performers to trust my vision as they too had a certain vision of their own which did not fit in the thesis of the show.

The performers were given specific key points of their theme and had to write their own script which I edited and improvised on thereafter.

The Rehearsals and Practice

magic to me is rehearsals

We started our rehearsals in May, and they were all very smooth. I am very proud of the team especially the fact that they took the extra time to stay back and practiced further without any supervision.

We started with a session on the fundamentals of theatre, on voice projection, body language and communicating emotions. These practises were highly unorthodox in magic shows where the end goal was to create “wah wah wah!” (or “wow”) reactions from the audiences. My end goal was to touch the hearts of the audiences, to inspire and to make them feel more than just the feeling of amazement.

Magic to Me Is Esplanade

While the rehearsals were smooth, COVID-19 regulations implemented along the way made it very challenging for us to push the show forward (Spoiler alert, the show nearly had to be cancelled and a portion of our material had to be scrapped)

The Challenges

Picture by: Noah (@naozitio)

Picture by: Noah (@naozitio)

There is no project without its unique challenges, for us, there were several. The first challenge we faced was that our tickets were oversubscribed (which was a great problem to have). So we proceeded to book 2 nights at the Esplanade instead of 1. However, this was when things got messier with the implementation of Phase 2.

Wearing Mask and Performing

We were quite lucky to still be able to do the show but we had to wear our masks throughout. This was at best a minor inconvenience which did not affect the show very much. I had to reiterate to the team that now that their smiles and frowns cannot be seen, they had to communicate more engagingly with their bodies and their eyes.

It was a good lesson and training in non facial communication.

AB Shift

With the Phase 2 HA1, we were informed by Esplanade that they had an A/B shift falling both on Thursday and Friday. Hence we can only do 1 of the nights instead of 2. One of the solutions was to cancel the Friday show.

Ideally, we would want to proceed with 2 nights since the tickets for both nights were sold out already and the refund process was cumbersome. I then made the decision to wait and if need be, cancel one of the nights. After a week of frazzling over this, Esplanade came back to us with good news a change in their shift days and we will be able to do both shows. (Phew!)

Audience Participation

Prior to Phase 2 HA2, the guideline stated that there can be no audiences invited on stage to participate. And this was something that I was very clear on from the beginning. We were restricted in that we cannot get a participant to give a response into a microphone. But that was okay because my team and I developed web-applications to circumvent this problem. We had a QR code system where the audience would scan and input their answers. All was hunky dory and we were all set!

However, with Phase 2HA2, the definition was restricted to No Participation of any form. The apps we created were no allowed to be used even though there was no physical contact between us and the audiences. This was very frustrating as it was 2 weeks to the performance and about 25% of the acts had to be changed. Esplanade was also very strict (and rightfully so) on this, and we had to abide to the rules.

The good thing was that the affected performers rose to the task and changed their act. My act was affected as well.

While the original intended ending of the show was supposed to based on a premise of fate and destiny and choices made by an audience member, I had to take on a performative route instead. Scripts were rewritten and we all in line with the thesis of the show.

And a confession, it turned out better than I expected :D

Post Performance Thoughts

Going through the hurdles of COVID-19 to get back to the norm was certainly not an easy task for the performing arts.

I have the privilege of a great team and supportive audiences. It was truly a pleasure to be directing and leading this show. I had great support from Meta Illusions and its Alumnus who volunteered their time to help in the production of the show.

 
Picture by: Noah (@naozitio)

Picture by: Noah (@naozitio)

 

This show was very well received and the consistent feedback that I hear about the show was that it had heart, it does not aim to fool you or put the performers in an elevated magician-y status; it aims to connect, uplift and inspire. And it does so beautifully and poetically.

I certainly hope to play this show again locally and internationally when the borders open.

I hope live entertainment can resume smoothly and safely and we all can take the stage once again!

Picture by: Noah (@naozitio)

Picture by: Noah (@naozitio)

I hope to see you on stage the next time, be it a virtual one or one at a theatre.


Till the next time, take care and stay safe!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

His recent favorite movie is Love and Monsters by Michael Matthews

Interested in working and collaborating with Alexander? Reach him at alexander@metaillusions.com

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F&N Magnolia Taro iPad Magic

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F&N Magnolia Taro iPad Magic

It is super fun to create magic for brands. Some time back, I was involved in creating iPad Magic for F&N Magnolia’s Taro Milk. The idea was to incorporate street magic and iPad Magic.

iPad Magician Singapore

We hit the streets in Orchard Road and did several magic pieces for the passer-bys. We even manage to get a crowd for some of the acts.

Alexander Yuen iPad Magic

At the end of the project, we managed to get 132K Views and 126 Shares on Facebook! This is a huge success for the client and for myself :)

Try the milk! While stocks last!

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Alexander Y. is Asia’s Top iPad Magician, who has been invited performing in several countries such as Hong Kong, Saudi Arabia, India. He is known for his storytelling and magic, allowing him to not just capture the eyes of the audience, but also their hearts. In his (little to negligible) free time, he enjoys films by Christopher Nolan, Spike Jones and Makoto Shinkai. The best feeling one can give is to give his/her audience the satisfaction of realization and everything is illuminated.

Got a product to launch? Contact him at alexander@ipadmagician.org

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My Magic, My Gift

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My Magic, My Gift

For some, magic is a tool to break the ice or pick up girls. For me, my magic is a gift. It is a gift that allows me to connect with people of all ages and demographics. 

iPad Magic Alexander Yuen

Last Friday, Hari Raya, I was asked to do a show for the less fortune at the Istana. I instantly agreed. While the usual corporate international shows are great (together with the fancy hotel suites and cocktails), its always a privilege to offer my magic to those who might not had the chance to experience it. 

When I performed my magic for the audiences, it bridged an instant connection between myself and them, we are on the same page and we know that we are both going to experience something wonderful and amazing. 

I am really glad I was able to rope in The Strangers and Joel to be a part of their experience. They performed wonderful close up magic for them and brought joy to them.

Kim The Strangers Magic
Yuji Tan The Magician The Strangers Singapore
Joel Lim Magician Meta Illusions
Anderson The Strangers Magician Singapore

At the end of our performance, we were also had a chat with Mdm President Halimah and First Gentleman, Mr Mohammad.

President iPad Magic Singapore

Here is a short footage of my iPad Magic at the Istana. Have a glimpse of how the West Drawing Room looks like:

It was truly truly a special thing to give our time and talents for those who have lack moments of wonder, or those who no longer believe in magic. As magicians, we must never forget that.

Magician Selfie President Singapore

Signing off,

Alexander Yuen (iPad Magician)

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Directorial Debut: A Theatre Production With Science and Magic

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Directorial Debut: A Theatre Production With Science and Magic

In the last 3 months, I was involved in a small theatre production with NTU's School of Physical and Mathematical Sciences. 



I was engaged as a consultant and director for the play. The concept was "to make the freshmen feel inspired by science" and it should involve a wizard learning magic fueled by science.

Alexander Yuen Magic Director

Though conceptually simply, the process was not that simple. 

My role involved understanding what the various majors had to offer. For example, the physics department had an intriguing experiment where a barrel would roll up slope against gravity and the math department had a mind reading card trick based on math principles. I had to spend substantial periods of time conceptualizing a plot and resolution involving these experiments. 

NTU SPMS Theatre

Once I had the general concept in mind, I had to devise a larger plot that would string the whole show together. The plot was refined to : "Disdained Wizard from Hogwarts meets Wizards of SPMS" or simply "Sorcery versus Science".

Theatre Production with Magic

After crafting the script, my team and I did performance workshops and vocal training for the professors. 

At the end of the grueling 3 months, we finally made it and created a one of a kind production for the freshmen!

While the official video is not out yet, check out the rehearsal footage below!

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Alexander Y. is Asia’s Top iPad Magician, who has experience performing in several countries such as Hong Kong, Saudi Arabia, India! He is often sought after by clients who value the finer things in life.

Want to create and tell your corporate story in a fun way? Alexander will currate and direct the show for you! 

For any enquiries, do contact him at alexander@ipadmagician.org

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"The Key is Right Here" : Showcasing the 4 Pillars of Sky Premium (an iPad Magic Launch)

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"The Key is Right Here" : Showcasing the 4 Pillars of Sky Premium (an iPad Magic Launch)

A challenge that most marketeers face is that they run out of ideas to showcase a non-tangible product. For example, how do you showcase security? (See here!) How do you showcase a concierge service (read below!)

iPad Magician Asia

 

When I was consulted to design a sequence for Sky Premium, I too had some difficulties in trying to bring forth the ideas to life. Hence instead of focusing on what the company can do, I focused more on what their clients will experience. 

The four pillars of their services pertains to:

  1. Travel
  2. Wine and Dine
  3. Shopping
  4. Wellness

With this in mind, I brainstormed activities that are most associated with these pillars. Next I thought about the type of magic that would be most appropriate for this. 

Singapore iPad Magician

A specific request the client wanted was to connect my act to the next segment where the emcee would talk about the "Key" to "The Good Life". Bearing that in mind, I had to end with that tagline so that my act can segway seamlessly into the next. 

Enjoy the good life and check out the end result below!

Living the Good Life,

Alexander Y (Asia's Top iPad Magician)

 

Want to showcase your intangible services?

Hit me up: alexander@ipadmagician.org

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Designing a Customized Illusion Show: Singtel Mambo Jambo Retro Night

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Designing a Customized Illusion Show: Singtel Mambo Jambo Retro Night

In November 2015, I had a brief discussion with Singtel on developing a show as part of their customer appreciation event that would be held in mid-to-late 2016.

Singtel Magician

The concept was finalized to be about nostalgia and reminiscing the past, witnessing how technology has evolved and how Singtel is at the forefront of this evolution.

Singtel also wanted to showcase their latest Mobile Threat Prevention service that blocks and removes malware in mobile devices. My skills in programming and iPad Magic allowed me to be able to showcase this with a visual simulation of the service.

Singapore Magician

With this in mind, my magic has to have the element of nostalgia without being old fashion. I designed 2 illusions to showcase various objects from the past. The first illusion was a prediction type effect where a spectator would think of a toy from the 80s and it would match my prediction. And the second illusion was to make a retro toy levitate in mid air.

Check out the video below:

The show progressed to a more modern feel where I borrow a spectator's phone and have it appear inside a Singtel case that has been on stage throughout.

Singapore iPad Magician
iPad Magician Singapore

The next segment was the Mobile Threat Prevention feature where I performed my brand of iPad Magic to showcase the effects of malware and the capabilities of the service.

iPad Magician Singapore
Singapore iPad Magician

While this was technically the last illusion feature of my show, I wanted to end with an illusion that would punctuate the show as well as show our appreciation to the clients.

For this routine, I made a wine bottle appear and then invited the VIPs to toast the audiences.

Singapore Magician

The whole process of designing, coding, rehearsing and manufacturing took about 4 months of hard work. But at the end of the night, when the audiences cheer with applause, you know it is worth it! 

 

Signing Off,

Alexander Yuen (iPad Magician) 

 

 

 

 

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Finding Beer in Saudi Arabia, Cisco Conference and iPad Illusions

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Finding Beer in Saudi Arabia, Cisco Conference and iPad Illusions

After a grueling 15 hours of traveling, I am finally in Saudi Arabia's capital, Riyadh. Woohoo! It is a gorgeous place, the charm of this city creeps on you like the light of dawn.

 
iPad Magician in Riyadh
 

This was the very first picture I took on the ride to the hotel. Incidentally, this is also the place where I will be debuting my iPad Illusion Show. 

I am booked here to perform at Cisco Connect, a technological conference that engages the development of technological advancement. The iPad Illusion Show is a great fit for the theme as I present cutting edge illusions without old cliches in magic. More on that later.

After reaching the hotel, I had a refreshing sleep and then it is back to work. I had to do some last minute programming changes in some of the apps I developed as the customized content was tweaked a little.

Setting up the iPads

Setting up the iPads

Commence Programming!

Commence Programming!

Singapore is 5 hours ahead of the Riyadh, therefore I was also 5 hours late in replying my emails. I guess no one ever sees the background work of an entrepreneur but it is not all glitz and glamour. After programming, I got to my emails.

Check out that killer view. This is my business suite and my sleeping place for the next few days. Awesome!

Check out that killer view. This is my business suite and my sleeping place for the next few days. Awesome!

We had some time before the technical rehearsal, my stage assistant, Yi Hao and I took a walk. But soon after we took a few steps, we realized it was a better idea to stay indoors. The heat was scorching, we could feel the heat wave on our bodies. If you thought Singapore was hot, try Saudi Arabia.

 
Saudi Arabia Temp
 

However, we did the best thing on a sunny day, ICE CREAM! We also found non-alcoholic beer from Budweiser. We did a taste and videoed it, check it out below!

Ice Cream on a Hot Day
No Alcoholic Beer

It was then call time for the technical rehearsal. The staging and set up looks magnificent!

CISCO Connect 2016 iPad Magician

I am very excited to perform on the pedestal-looking stage. Tech rehearsals went smoothly and we are good to go for tomorrow and Thursday!

iPad Magician Asia

To reward ourselves, we headed back for dinner and tried the non-alcoholic beer. Check out our reaction and thoughts on this in this video!

Yea.... Probably not my thing for now.

I am stoked to be performing tomorrow at the amazing stage for the international conference goers! It is about 10.41 pm right now, which means it is it is 3.40am in Singapore. I am still feeling a little jet lagged. Gonna head to bed soon!

Will be uploading a sample of my show tomorrow!

Signing Off,
Alexander Yuen (iPad Magician in Saudi Arabia)

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Integrity within Deception

INTEGRITY

The nature of a magician's job heavily involves deception. To the uninformed, our job entails lies and deceit, it is a malicious occupation. Indeed, while our job involves deceit, it is crafted in a sophisticated manner that it will induce a desire in our audiences to want to be fooled by our skilled trickery further.

However, we must also bear in mind that the public will judge us quickly and harshly when our deception is discovered, in a magic routine context and/ or personal context.

With this in mind, I strongly advocated magicians to uphold their business transactions and personal dealings in an above board fashion so that there is no room for suspicion and there is no tendency to assume that "because he is a magician, he is prone to cheating".

We have to conduct ourselves in an open manner, like a corporation, so that the thought of foul play will not cross the minds of our business partners and clients.

It is unfortunate that not all practitioners of the art uphold the value of integrity. They believe they can cut corners and skirt their way around their mishandlings in hopes that it will not be noticed. 
For these people, I appeal to your remaining sense of integrity. Your occupation in deception already has a negative reputation by default, do what you can and must to make sure that you, as a person, do not fall into that heuristic trap that the public holds. This means, you have to stop using magic to harm the vulnerable by selling "magic stones" or 4D predictions. This means, you need to start living your life as an upright individual and be accountable to the public, your colleagues and your business partners.

Our passion and occupation may require deception, but your personal lives do not.

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